2nd year: International Management

12 Modules - courses are offered only in English

Participants obtain the EMBA Degree upon successful completion of the full EMBA cycle, including the 12 core modules in the 1st year, 12 modules in International Management or in one of the EMBA Specialization options in the second year, together with the EMBA project.

Personal Development Program (PDP) included

The key to success in the job market is no longer an EMBA degree, but rather the EMBA graduate! What you learn is of course important, but it’s what you do with this knowledge that will create your value-added and make the difference, which is why we have now integrated this factor as one of our key values.

Cost session 2018-19*: CHF. 14'750.- (CHF 1'230.- per module)
CHF 1'700.- per individual module - if not enrolled in the EMBA
Contact: Mrs. Maud Bachelet ¦ This email address is being protected from spambots. You need JavaScript enabled to view it.

 * Subject to change without prior notice

2017-2018 CURRICULUM

- PDP / Team Leadership

Objectives:

Nowadays, projects are achieved mainly through teamwork rather than individually. Successes are the result of combined elements, including communication and leadership skills. Many difficulties arise while working in a team, while at the same time trying to communicate, motivate, reach common goals and manage different personalities and talents. This course will give you the tools necessary to effectively lead a team and to overcome the main challenges of teamwork.

 

- PDP / Effective Communication

Objectives:

Verbal Communication
Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Communicating effectively is not only a matter of having good ideas but also having the ability to engage people. Business managers, senior executives and entrepreneurs are called on regularly to make presentations to colleagues, clients and the general public. The goal of this course is to familiarize the students with key public speaking and presentation skills through lectures, discussions and individual work at home. Students will also have an opportunity to give a short presentation and receive personalized feedback.

Written Communication
How do you structure your business communication in order to be relevant, concise and get the actions you want? You will be introduced to various methodologies used by leading organizations for management decision making (Pyramid Principle), pitching of innovative ideas (NABC) and sales & marketing purposes (AIDCA). In addition, we will look at some ground rules that help you with the professional look & feel of your communication.



- Cross Sector Partnerships

Objectives:
 
“Cross‐Sector Partnerships“, often also referred to as „Public‐Private Partnerships” or “Multi‐Stakeholder Alliances”, are moving into the mainstream – especially in contexts where societal actors detect own boundaries, sense efficiency gains through collaboration, or recognize opportunities behind interdependencies. Cross‐Sector Partnerships include a wide range of formal and informal collaboration types between business, government, civil society, and other institutions. They range from long‐term concession to shorter‐term contracting‐out relationships to more collaborative alliances to advance local to global public goods ‐ the latter being the focus of this course.
 
What do these forms of collaboration really entail? What types and differentiators are there? When should they be utilized and when rather not? What are the success factors and key impediments to managing effective partnerships? And what lessons can be learned from well established, successful Cross‐Sector Partnership examples?
 
This course is designed to educate participants about conceptual differences in this space, discuss the benefits and risks of Cross‐Sector Partnerships to advance local to global public goods for different stakeholder groups, and explore the challenges faced in making these collaborations successful, sustainable, and impactful.

- PDP / Change Management

Objectives:

Today’s business environment is characterized through hyper‐competitive markets that constantly challenge an organization’s functioning. Within the past 10 years, firms twice experienced conditions of turbulent market environments indicated through the bursting of the dot‐com bubble in 2000‐01 and the sub‐prime crisis in late 2008. These economic conditions have increased the complexity of today’s business environment and unambiguously underline the importance of knowing how to deal with environmental changes, difficult business situations, and corporate growth. Managing such conditions consists of multiple organizational challenges and implies that firms must constantly adapt to evolving market environment. This course aims at developing an understanding on how to behave and manage such situations. It familiarizes participants with how to manage change under situations of corporate crisis, global competition and environmental change.

- PDP / Conflict Resolution in Business & Politics

Objectives:

This highly practical and participatory seminar explores the potential of negotiation processes relevant to conflict resolution in public and private sector situations of a bilateral, multilateral, formal or informal nature.


Participants will discover and appreciate the full potential of their involvement in crucial decision/commitment‐making environments/processes and have the opportunity to identify various strategic concepts as well as practice and improve their concomitant techniques, tactics and skills. Above all, emphasis is placed on skills acquisition and negotiation analysis capabilities in order to bring about an improvement in real‐world negotiating conflict resolution effectiveness as well as promoting greater efficiency in process management.


This will be a “practical immersion” programme, designed to be progressive in terms of difficulty and comprehensive in terms of various negotiating situations. The teaching methodology is “learning by doing”, highly practical and participatory with a mix of short presentations, simulation exercises and personalized debriefings. Video recording and analysis will be central to this training activity so that the end result is learned for life.

- Doing Business In Emerging Markets

Objectives:

Emerging markets are central to most multinational companies’ strategies nowadays. Doing business in emerging markets often requires firms to rethink in part or totally strategies and operational models. In fact, simply transferring a business model, a product or a service developed for mature markets is often a recipe for disaster. Successfully penetrating emerging markets requires a thorough understanding of factors driving these markets (demography, urbanization, institutions, etc.) as well as an approach adapted to the specificities of these markets.

The course will cover themes specific to doing business in emerging markets, including middle and bottom‐of‐the pyramid market segments, non‐market strategies, intellectual property, frugal and reverse innovation as well as business model innovation.

- Managing Across Cultures

Objectives:

To gain a sound grasp of the challenges inherent in managing across cultures. We begin by analyzing the importance and relevance of culture in management practice and then go on to explore methods for understanding culture, and develop a framework for cultural analysis (national, corporate, functional, etc.).

We examine the impact of culture on strategy, structure, and human resource management, and we evaluate different approaches to managing cultural differences and examine the role of managers and organizations in a global economy.

- Global Strategy

Objectives:

Success in global business requires the firm to develop a strategy that creates a sustainable competitive advantage. This course presents a framework for analyzing and thinking about how a firm can do this in the global environment. The essence of the framework is that a firm needs to develop and manage its internal resources and capabilities in relation to its external environment. The course will explore the underlying principles of strategy formulation, including the analysis of industries and competition, and the appraisal of firms’ resources and capabilities, with a specific focus on international market entry decisions and expansion.

- Social Entrepreneurship and Business Plan

Objectives:

Participants will explore the relevance, feasibility and strategy for the implementation of an innovative project. Participants will not only learn to determine whether this project should be launched but also to « learn by doing » using a reflective method which allows them to apply to other opportunities they might identify in the future.

Participants will be introduced to model IoOp (« Innovation by Opportunity ») that is to be used in real time to structure the contents of this innovative project and reach an Opportunity Case which addresses essential questions on management and  other stakeholders. Model IoOp, subject to this training, is a reflection method that helps developers to identify factors to key success and avoid obstacles.

- Global Innovation Management

Objectives:

 

- International Trade

Objectives:

The aim of this course is to provide participants with a general framework to understand Globalization. This course explores the changes and consequences of Globalization on economy, society and politics, for both developed and developing countries and also the impact of government policies at the national and international levels when firms compete in global markets. What do we know about the effects of globalization on economic growth, income inequality, and poverty? What’s the impact of industrial, investment, competition and trade policies on firm’s productivity and growth? How does it affect workers? When is government intervention necessary? When is the government intervention the most efficient? Is there a need for policy coordination at the international level through International Governmental Organizations for instance? How can Non‐Governmental Organizations and civil society react?

- Business & Society

Objectives:

After an introduction on the roles and endeavors of the main actor groups in society, participants will dive into the business case for engaging in society and in particular learn about corporate motivations and approaches to “Business & Society”. A core focus will lie on the different ways in which companies can and do engage socially, and how these can benefit society and the environment.

Furthermore, sessions on measurement, rating and non-financial reporting, as well as on Public-Private Partnerships, Social Entrepreneurship and Social Business, and collaboration between the United Nations and business will be held.

Overall, angles covered will include: philanthropy and charity, values and ethics, compliance and corporate governance, corporate social responsibility and sustainability, social innovation and corporate social entrepreneurship, as well as corporate global citizenship and multi-stakeholder collaboration. Discussions will be supported by case examples and practitioner dialogues.

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