12 Modules - courses are offered only in English
Participants obtain the EMBA Degree upon successful completion of the full EMBA cycle, including the 12 core modules in the 1st year, the 12 modules in the second year in International Management or in one of the EMBA Specialization options, together with the EMBA project.
Personal Development Program (PDP) included
The key to success in the job market is no longer an EMBA degree, but rather the EMBA graduate! What you learn is of course important, but it’s what you do with this knowledge that will create your value-added and make the difference, which is why we have now integrated this factor as one of our key values.
Format: this program is offered on a block format (5 blocks of 2 modules + 2 online courses).
Cost session 2018-19*: CHF. 14'750.- (CHF 1'230.- per module)
CHF 1'700.- per individual module - if not enrolled in the EMBA
* Subject to change without prior notice
- PDP / Effective Communication
Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Communicating effectively is not only a matter of having good ideas but also having the ability to engage people. Business managers, senior executives and entrepreneurs are called on regularly to make presentations to colleagues, clients and the general public. The goal of this course is to familiarize the students with key public speaking and presentation skills through lectures, discussions and individual work at home. Students will also have an opportunity to give a short presentation and receive personalized feedback.
How do you structure your business communication in order to be relevant, concise and get the actions you want? You will be introduced to various methodologies used by leading organizations for management decision making (Pyramid Principle), pitching of innovative ideas (NABC) and sales & marketing purposes (AIDCA). In addition, we will look at some ground rules that help you with the professional look & feel of your communication.
- PDP / Team Leadership
Nowadays, projects are achieved mainly through teamwork rather than individually. Successes are the result of combined elements, including communication and leadership skills. Many difficulties arise while working in a team, while at the same time trying to communicate, motivate, reach common goals and manage different personalities and talents. This course will give you the tools necessary to effectively lead a team and to overcome the main challenges of teamwork.
- PDP / Change Management
Today’s business environment is characterized through hyper‐competitive markets that constantly challenge an organization’s functioning. Within the past 10 years, firms twice experienced conditions of turbulent market environments indicated through the bursting of the dot‐com bubble in 2000‐01 and the sub‐prime crisis in late 2008. These economic conditions have increased the complexity of today’s business environment and unambiguously underline the importance of knowing how to deal with environmental changes, difficult business situations, and corporate growth. Managing such conditions consists of multiple organizational challenges and implies that firms must constantly adapt to evolving market environment. This course aims at developing an understanding on how to behave and manage such situations. It familiarizes participants with how to manage change under situations of corporate crisis, global competition and environmental change.
- Business & Society
The course reviews the roles and drivers of society’s different stakeholders including government, civil society organizations, corporations, and international organizations.
One focus area lies on the role of business in society. We examine the different ways in which companies can and do engage socially, and how they can benefit society and the environment.
The course provides insights and practical learning on engagement measurement, company ratings and non‐financial reporting, the manifold forms of collaboration between civil society organizations, international organizations such as the United Nations, and business.
- PDP / Conflict Resolution in Business & Politics
This highly practical and participatory seminar explores the potential of negotiation processes relevant to conflict resolution in public and private sector situations of a bilateral, multilateral, formal or informal nature.
Participants will discover and appreciate the full potential of their involvement in crucial decision/commitment‐making environments/processes and have the opportunity to identify various strategic concepts as well as practice and improve their concomitant techniques, tactics and skills. Above all, emphasis is placed on skills acquisition and negotiation analysis capabilities in order to bring about an improvement in real‐world negotiating conflict resolution effectiveness as well as promoting greater efficiency in process management.
This will be a “practical immersion” programme, designed to be progressive in terms of difficulty and comprehensive in terms of various negotiating situations. The teaching methodology is “learning by doing”, highly practical and participatory with a mix of short presentations, simulation exercises and personalized debriefings. Video recording and analysis will be central to this training activity so that the end result is learned for life.
- Global Strategy
Success in global business requires the firm to develop a strategy that creates a sustainable competitive advantage. This course presents a framework for analyzing and thinking about how a firm can do this in the global environment. The essence of the framework is that a firm needs to develop and manage its internal resources and capabilities in relation to its external environment. The course will explore the underlying principles of strategy formulation, including the analysis of industries and competition, and the appraisal of firms’ resources and capabilities, with a specific focus on international market entry decisions and expansion.
- Doing Business In Emerging Markets
Emerging markets are central to most multinational companies’ strategies nowadays. Doing business in emerging markets often requires firms to rethink in part or totally strategies and operational models. In fact, simply transferring a business model, a product or a service developed for mature markets is often a recipe for disaster. Successfully penetrating emerging markets requires a thorough understanding of factors driving these markets (demography, urbanization, institutions, etc.) as well as an approach adapted to the specificities of these markets.
The course will cover themes specific to doing business in emerging markets, including middle and bottom‐of‐the pyramid market segments, non‐market strategies, intellectual property, frugal and reverse innovation as well as business model innovation.
- Managing Across Cultures
To gain a sound grasp of the challenges inherent in managing across cultures. We begin by analyzing the importance and relevance of culture in management practice and then go on to explore methods for understanding culture, and develop a framework for cultural analysis (national, corporate, functional, etc.).
We examine the impact of culture on strategy, structure, and human resource management, and we evaluate different approaches to managing cultural differences and examine the role of managers and organizations in a global economy.
- Social Entrepreneurship
Participants will explore the relevance, feasibility and strategy for the implementation of an innovative project. Participants will not only learn to determine whether this project should be launched but also to « learn by doing » using a reflective method which allows them to apply to other opportunities they might identify in the future.
Participants will be introduced to model IoOp (« Innovation by Opportunity ») that is to be used in real time to structure the contents of this innovative project and reach an Opportunity Case which addresses essential questions on management and other stakeholders. Model IoOp, subject to this training, is a reflection method that helps developers to identify factors to key success and avoid obstacles.
- International Trade
The aim of this course is to provide participants with a general framework to understand Globalization. This course explores the changes and consequences of Globalization on economy, society and politics, for both developed and developing countries and also the impact of government policies at the national and international levels when firms compete in global markets. What do we know about the effects of globalization on economic growth, income inequality, and poverty? What’s the impact of industrial, investment, competition and trade policies on firm’s productivity and growth? How does it affect workers? When is government intervention necessary? When is the government intervention the most efficient? Is there a need for policy coordination at the international level through International Governmental Organizations for instance? How can Non‐Governmental Organizations and civil society react?
- Global Innovation Management
The Course on “Global Innovation Management” focuses on global best practice processes of innovation strategies. In our understanding the term “innovation” covers a broad range of initiatives, like the classical product innovations, process innovations, service innovations, system and platform innovations, social innovations as well as the actual hype about business model innovations driven by new technologies and the digitization of economies and societies. We will integrate all these initiatives within a structural framework. Based on this Framework we will analyze the targets, methodologies, chances and limitations of each of those innovation approaches and initiatives in detail. Last not least, we will assess the implementation of innovation strategies with all their chances and challenges, especially for incumbents, like organizational inertia and how to overcome those.